The news of his reputation as a Berlin "before sunrise" was released on the North American film market, which aroused more curiosity. At the same time, Columbia Pictures will also accelerate its expansion.

After the screenings "before sunrise" in the previous two weeks were always limited to Los Angeles and New York, Columbia Pictures finally moved its expansion to other cities in the third week. It is more appropriate to hold large-scale preview screenings or become limited screenings in a total of 370 theaters across the United States.

Columbia Pictures' distribution strategy this time has obviously been carefully arranged, and every step is taken carefully but courageously. It cooperates with the publicity and advances one after another. Such a cautious and serious attitude makes many people confused. After all, "before sunrise" is just a small work.

Now it seems that the media is more inclined to believe that Columbia Pictures hopes to use "before sunrise" as a weapon to hit the awards ceremony next year, and is determined to gain something at the Golden Globes and Oscars.

Under Columbia Pictures' accurate positioning, "before sunrise" continued to make rapid progress in the third week of February, with three hundred screening levels expanding, and a single-stage box office earnings of 11,000 US dollars. Such a result is really impressive, with a cumulative box office of 40.7 million US dollars in three days on weekends.

It is easy to see, "Before Sunrise" breaks the $3.2 million box office result created by "Crazy Shop" without any suspense, becoming the best box office movie among all independent films from Sundance Film Festival! Although this suspense basically no longer exists after entering the second week, after the official implementation this week, people still sigh very much.

Who would have thought that after eleven years of development and preparation, the first major turning point would have been created by a freak movie like "Before Sunrise"? Even Robert Redford himself did not expect it.

After breaking the box office record of "crazy store clerk", the pace of "before sunrise" has obviously just begun. What's even more amazing is that the cumulative box office of this movie has reached 7.58 million US dollars in three weeks since its release! Not only has it greatly improved the box office record of Sundance produced by a step, but according to this momentum, the box office of 10 million US dollars is a foregone conclusion, and the possibility of 20 million US dollars can also be raised!

Although the 370 theater chains have not reached the threshold of 500 theater chains, they are still considered high-level in limited screenings. At this time, the scores of theater scores are more reference value. After three weeks of accumulation, the theater scores have reached "a". Compared to the "a-" on the premiere weekend, the "a-" has increased instead of falling, which is really a very strange thing, especially for a work that is too special and too different in personality.

After market sampling surveys, it was concluded that most of the audiences who entered the cinema to watch "before sunrise" are art film enthusiasts, or further literary youths, art practitioners, etc. Many of them are the second and third time viewers who entered the cinema. That is, the so-called target masses "before sunrise", and these audiences provide positive and positive feedback, which is expected.

These viewers generally believe that the movie "Before Sunrise" has more connotations than the surface, especially as Roger Ebert said, the lines of the movie are profound and worth savoring, and the shock in the mind is lingering for a long time. Every time you watch a movie, you will feel differently, and every time you discuss the movie, you will gain new gains.

With such a counterattack reputation, "before sunrise" accompanied by the expansion, the theater scores increased instead of falling, and actually won the love of more audiences. At the same time, it also further recognized the Silver Bear Award at the Berlin Film Festival's Best Director.

In the third week of February, "Before Sunrise" relied on a weekend box office of $40.7 million, it occupied a place in the top ten movie box office rankings, ranking sixth. Interestingly, "Love Years" ranked seventh.

The Chicago Tribune said gloatingly when she saw this, "This time is 'before sunrise'?" They were obviously hinting that the "night visit to vampires" and "Love Years" were suppressed by "puff novels", and then the "Love Years" finally turned over for a few weeks, but now they are suppressed by "Before sunrise". The media's constant hype "Hugo vs. Brad" seems even more interesting at this time.

Although it was only three weeks after the release and was always limited to the screening, the box office performance of "before sunrise" really exceeded expectations. People were worried that the movie would need to rely on the videotape market to recycle costs, but now in just three weeks, DreamWorks and Columbia Pictures have both entered the profit model, which is what no one expected.

Even the New York Post has been expressing concerns about Hugo's decline in career "hard work", it cannot stop the continued popularity of audiences in the North American market "before sunrise".

In the next week, Columbia Pictures further accelerated its expansion of screening "before sunrise". The screening scale of 508 theaters also officially entered the pace of North America's release. Although it only reached the bottom line of full release, it still entered the release stage "before sunrise".

With the expansion of the screenings, the audience further expanded, leaving the art masses, ordinary audiences began to enter the cinema one after another, and the cinema scores began to slowly fall, first from "a" to "a-", and then from "a-" to "b+".

It can be seen that the introverted and nagging movie "Before Sunrise" is indeed not in line with the public's aesthetic. For many people, this is a boring and long-lasting movie, even more noisy than Woody Allen. Not everyone can accept this form of work.

However, this momentum did not hurt the movie's further increase in box office. The box office of a single studio was 5,800 US dollars and the weekend box office was 3.3 million US dollars. This week's box office rankings rose one more than last week, reaching fifth place!

Although this is the first time that the box office has fallen in the four weeks since it was released "before sunrise", the overall momentum has been rising, and the cumulative box office has successfully exceeded 10 million US dollars in the past four weeks, and is currently at 12.8 million US dollars!

From doubting whether it can exceed the cost line to earning 10 million box office, the performance after its release "Before Sunrise" is very strong. This small step is definitely a big step for "Before Sunrise", and it also means that among works from Sundance Film Festival, it finally has a box office performance of tens of millions for the first time.

After reading the box office data for the third and fourth weeks of "Before Sunrise" and the return of audiences, Columbia Pictures finally took a big step in the fifth week of the movie's release, increasing the "Before Sunrise" theaters to 890 in one go, almost double the previous week.

Such a bold move also made the entire North American film market breathe a breath. Generally speaking, art films like "before sunrise" can be released in 500 theaters, and more than 700 theaters will take huge risks because the audience is unwilling to go to the theater to watch these movies, but the distribution company must pay a certain fee for the theater.

In addition to box office dividends, the issuing company must also pay a fee called fixed expenses. This fixed expense determines the amount and size of the movie screening hall, as well as time schedule arrangements and other related issues. This is all in particular.

So it is likely that at that time, the box office dividends are not enough to pay the fixed expenses of theaters. That is, the money will be lost.

Columbia Pictures' actions also demonstrated their absolute confidence in "before sunrise". "Before sunrise" also relied on its strong reputation and Hugo's huge appeal to repay Columbia Pictures' trust.

In the first week of March, the box office of $3 million was once again won by "before sunrise", and the box office of a single studio exceeded $3,300. Although it fell slightly from the previous week, considering the rapid growth of the expansion scale, it is really impressive to maintain such a super high level!

It still maintains such excellent box offices in single-stage theaters in 890 theaters, which also proves the fact that although "before sunrise" cannot obtain amazing and tough box office data like "Sleeping in Seattle at Night", let alone compared with "pulp novels", there is no doubt that this work that goes wrong has been recognized by the North American film market. As a cult movie, "before sunrise" has achieved unattainable success!

After this, Columbia Pictures no longer continued to be greedy and maintained at the level of 890 theaters. Although many viewers complained that "before sunrise" was too boring, like a cup of boiled water without any surprises, some even believed that this movie should not be produced and treated as a novel was enough; it still could not affect the love of specific groups for this movie.

It should be said that in fact, everyone yearns for a love story like "before sunrise" deep in their hearts. It happens to two strangers during the journey, full of excitement and anxiety, with strangeness and uneasiness, but then infinite sparks burst out; or when they look back, they find that the person they are looking for intimately, they encounter it by chance, and then spend an incredible time and fall in love slowly.

This purity of love is more yearning for and admired than "Seattle's sleepless night". More importantly, it is more realistic and ordinary, just like... it is like the love you can meet when you walk out of a cinema.

In this regard, "before sunrise" has won the love of a large number of viewers, especially many viewers compared this work with "When Harry meets Sally", believing that these two works interpret two completely different loves, but they are both full of life philosophy and can be regarded as classics in film history.

Therefore, although the box office performance "before sunrise" did not have strong explosive power and lacked surprises, the trend was very stable, and we were step by step towards the box office of 20 million US dollars!
Chapter completed!